This type of ad will not only show you GIFs from a brand when you search on GIF Keyboard, but it also has the potential to remind you of the feeling you searched for the next time you see that brand out in the real world. Tenor's focus on emotion allowed it to build the best search tool for GIFs. GIF Keyboard became so popular after its launch in September that a month later Apple featured it in a keynote. They met in , when Hachenburg and McIntosh both participated on a panel discussing the future of video. That technology has evolved into a full blown emotional graph, and as Tenor matures and eyes revenue, tapping into our emotions will be key to growing a business. As it keeps growing, Tenor is slowly turning its attention toward revenue. That is extremely hot real estate in mobile advertising.
Malia. Age: 22.
They knew that matching GIFs to a user's emotional intent was key.
Hanna. Age: 31.
There are countless apps you can use to find and send GIFs, but when the makers of GIF Keyboard launched their app, they set up its algorithms to help users find the GIF that best expressed their emotion. Now, users can make GIFs of themselves or create GIF stickers that can be used to react to the things their friends send. But what Android lacked in capabilities its chief rival would soon make up for. It may sound silly, but these three entrepreneurs have a plan to monetize GIFs.