At that time, gay-friendly advertising was largely limited to the fashion and alcohol industries. For lesbians, it was that a Subaru fit their active, low-key lifestyle. We did that in Canada years ago. For starters, there was a great business case for the marketing campaign. But the corporate environment did have its advantages. Alex Mayyasi is a writer at Priceonomics.
Magnolia. Age: 27.
Alex Mayyasi is a writer at Priceonomics.
Alianna. Age: 21.
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There was public backlash, and Bennett says the campaign survived only because their team really cared about the project and had the support of a cohort of straight allies in the company. When Ford created gay-friendly ads, it revised its policies for its more than , employees. Bennett and his colleagues had prepared to argue their case at length, but the meeting lasted 20 seconds.