Some Great Visual Merchandising Tips for Retailers
No feeling can beat the experience of going into a clean building which has a great outfit and polished fixtures as soon as you walk into a shop. It is said that 90% of the brain is visual and it then goes that retail has its sights set on excellent merchandising. Encourage clients to have fun in their shopping experience and boost sales with these tips which we explain below.
It all begins with store displays which are powerful. An inspiring and well-made outfit on the mannequin attracts the shoppers’ attention who look at it. While it could begin with the beautiful outfit on the mannequin, the whole store is an opportunity. Think about the design of the floor. Is your store employing all the space to attract many customers to take several pieces?
Among the most underutilized fixtures in the shop. Although gondola shelves are bulky; one can customize them with gondola shelving parts so as to utilize the space well. Utilize gondola shelves next to a powerful merchandising wall display to have more outfits and chances. For instance, maybe the mannequin has a beautiful blouse and trouser combo. Utilize the gondola shelves to display the shorts which will match the blouse properly. On the flip side, you can match casual pants which go together with the blouse.
Three is the magic number when it comes to visual merchandising. Merchandisers can work with asymmetry when they display in threes and add to the aesthetic benefit that such displays provide. Asymmetry has a subconscious effect on our attention span. You might notice in your shopping experiences that you tend to go to displays that include two tall mannequins and two shorter ones on either side. This is not done without a reason. Asymmetry draws our attention to what is being displayed. We are drawn to asymmetrical things since naturally, our brains love things which are symmetrical.
Light does a lot more than highlighting the details of a piece of clothing or accessory. A specific lighting will affect how we think and our mood. Retailers can use retail lighting to encourage sales by creating an atmosphere. For instance, some fixtures can have a better appearance in a certain light. A few products could have a luxurious look when you employ back lighting. Customers will be encouraged to walk slower and love the experience by ambient lighting.
Rather than hiding the cost, try to include the price points in the product display. They are a great idea, and usually, price points are what the client is looking for. Display deals close to the front door attract shoppers into the store. To display the prices, use merchandising tactics. You can even put the price point of an expensive item at the front and center.